Label: customer

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Related Labels: product, table, business-ethics, environmental-impact, network-society, environmental-differentiation, strategies, consumer, eco-efficiency, stakeholder, sustainability, recycling, company, triple-p, ethical-consumption, environmental-responsibility, value-action-gap, service, business, more »

Page: 1. Conception of Sustainability Marketing (REBEL WP4: Implementing the Green)
mentioned in the introduction, the aim of sustainability marketing is to integrate social and environmental aspects in every step and every action of the whole marketing process. The goal is not only to promote environmental friendly or ethical products and services but also to enhance environmental awareness of consumers and thus ...
Other labels: consumer, product, sustainability-marketing, marketing, diagram, narrative-text, strategies, environmentally-friendly
Page: 3. Consumer Behaviour (REBEL WP4: Implementing the Green)
Consumer behaviour relates to issues concerning purchase, use and postuse (often described as endoflife products) of products. According to Belz (2005), marketing literature has been primarily concerned with the first stage, the process and act of purchasing, whereas in the case of ethical ...
Other labels: consumer, product, environmentally-friendly-product, end-of-life-product, sustainability-marketing, table, narrative-text, strategies
Page: 6. Instrumental Sustainability Marketing or Sustainability Marketing Mix (REBEL WP4: Implementing the Green)
operational level, the traditional tool has been the marketing mix, "the four Ps": Product, Place, Price and Promotion (e.g. in Peattie 2002, 230). The amount of Ps varies to some extent depending on the writer. Here, first these first four are discussed ...
Other labels: company, consumer, product, environmentally-friendly-product, ecolabel, sustainability-marketing, producer, narrative-text
Page: Corporate Responsibility (REBEL WP4: Implementing the Green)
Objectives: The main objective of this chapter is to understand the contents and requirements of the three components of corporate responsibility: economic, environmental and social responsibility. The aim is also to see the interconnected role and impact of these components to the changing operative environment and stakeholder requirements of companies and businesses. Contents ...
Other labels: stakeholder, environmental-responsibility, economic-responsibility, narrative-text, triple-p, strategies, corporate-responsibility, codes-of-conduct
Page: Corporate Sustainability Strategy (REBEL WP4: Implementing the Green)
Objectives: The main objective of this chapter is to provide students with wider scope of business strategies. The main focus here is, naturally, on sustainability strategies. The short introduction in the beginning focuses on the very basic global problems that influence corporate strategy planning as well as a kind ...
Other labels: end-of-life-product, sustainability-strategy, network-society, service, narrative-text, strategies, natural-resources, corporate-responsibility
Page: Sustainability Marketing (REBEL WP4: Implementing the Green)
Objectives of this chapter is to help students to get a wider scope of the complexity of sustainability marketing. Main aims are how sustainability marketing differs from conventional business thinking and how it can be used to support  more ethical and environmentally friendly solutions on both ...
Other labels: environment, company, consumer, product, environmentally-friendly-product, ecolabel, environmental-responsibility, sustainability-marketing