Label: ecolabel+producer

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Page: 6. Instrumental Sustainability Marketing or Sustainability Marketing Mix (REBEL WP4: Implementing the Green)
operational level, the traditional tool has been the marketing mix, "the four Ps": Product, Place, Price and Promotion (e.g. in Peattie 2002, 230). The amount of Ps varies to some extent depending on the writer. Here, first these first four are discussed ...
Other labels: company, consumer, product, environmentally-friendly-product, sustainability-marketing, narrative-text, strategies, recycling