Label: producer+sustainability-marketing

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Related Labels: product, table, environmental-impact, strategies, consumer, stakeholder, sustainability, company, recycling, environmental-responsibility, ethical-consumption, value-action-gap, customer, environmentally-friendly-product, ecolabel, environmental-protection, environment, ethical, consumer-behaviour, more » ( - producer, - sustainability-marketing )

Page: 6. Instrumental Sustainability Marketing or Sustainability Marketing Mix (REBEL WP4: Implementing the Green)
operational level, the traditional tool has been the marketing mix, "the four Ps": Product, Place, Price and Promotion (e.g. in Peattie 2002, 230). The amount of Ps varies to some extent depending on the writer. Here, first these first four are discussed ...
Other labels: company, consumer, product, environmentally-friendly-product, ecolabel, narrative-text, strategies, recycling