Access Keys:
Skip to content (Access Key - 0)
Log in (Access Key - 5)

Content with label company in REBEL WP4: Implementing the Green (See content from all spaces)
Related Labels: product, table, environmental-impact, strategies, consumer, stakeholder, recycling, sustainability, ethical-consumption, environmental-responsibility, value-action-gap, customer, business, environmentally-friendly-product, environmental-protection, ecolabel, environment, producer, consumer-behaviour, more »

Page: 6. Instrumental Sustainability Marketing or Sustainability Marketing Mix
operational level, the traditional tool has been the marketing mix, "the four Ps": Product, Place, Price and Promotion (e.g. in Peattie 2002, 230). The amount of Ps varies to some extent depending on the writer. Here, first these first four are discussed ...
Other labels: consumer, product, environmentally-friendly-product, ecolabel, sustainability-marketing, producer, narrative-text, strategies
Page: Creating Value through Product Recovery
Creating value through product recovery the opportunities and challenges in reverse logistics \\   1 Introduction Growing concern regarding the environment has affected the companies in various different business sectors. It is a necessity to include the environmental perspective into the entire life ...
Other labels: lca, consumer, environmentally-friendly-product, stakeholder, diagram, narrative-text, strategies, supply-chain
Page: Role of Stakeholders
1. Stakeholders   Stakeholder cooperation is an essential part of corporate sustainability strategy and marketing. Therefore, a short introduction to the topic might be relevant here. As we know, companies can have different impacts on their operational environment. First ...
Other labels: environment, product, stakeholder, sustainability-marketing, interaction, co-operation, narrative-text, strategies
Page: Sustainability Marketing
Objectives of this chapter is to help students to get a wider scope of the complexity of sustainability marketing. Main aims are how sustainability marketing differs from conventional business thinking and how it can be used to support  more ethical and environmentally friendly solutions on both ...
Other labels: environment, consumer, product, environmentally-friendly-product, ecolabel, environmental-responsibility, sustainability-marketing, social-responsibilty
Adaptavist Theme Builder (4.2.1) Powered by Atlassian Confluence 3.3.1, the Enterprise Wiki