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Content with label company in REBEL WP4: Implementing the Green (See content from all spaces)
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product, table, environmental-impact, strategies, consumer, stakeholder, sustainability, recycling, value-action-gap, environmental-responsibility, ethical-consumption, customer, business, environmentally-friendly-product, environmental-protection, ecolabel, environment, producer, consumer-behaviour,
development, interaction, supply-chain, consumption, environmentally-friendly, lca, sustainable-development, product-recovery, remanufacturing, narrative-text, co-operation, social-responsibilty, diagram, life-cycle, marketing, energy-efficiency, sustainability-marketing, waste
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6. Instrumental Sustainability Marketing or Sustainability Marketing Mix
operational level, the traditional tool has been the marketing mix, "the four Ps": Product, Place, Price and Promotion (e.g. in Peattie 2002, 230). The amount of Ps varies to some extent depending on the writer. Here, first these first four are discussed ...
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consumer, product, environmentally-friendly-product, ecolabel, sustainability-marketing, producer, narrative-text, strategies
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Creating Value through Product Recovery
Creating value through product recovery the opportunities and challenges in reverse logistics \\ 1 Introduction Growing concern regarding the environment has affected the companies in various different business sectors. It is a necessity to include the environmental perspective into the entire life ...
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lca, consumer, environmentally-friendly-product, stakeholder, diagram, narrative-text, strategies, supply-chain
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Role of Stakeholders
1. Stakeholders Stakeholder cooperation is an essential part of corporate sustainability strategy and marketing. Therefore, a short introduction to the topic might be relevant here. As we know, companies can have different impacts on their operational environment. First ...
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environment, product, stakeholder, sustainability-marketing, interaction, co-operation, narrative-text, strategies
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Sustainability Marketing
Objectives of this chapter is to help students to get a wider scope of the complexity of sustainability marketing. Main aims are how sustainability marketing differs from conventional business thinking and how it can be used to support more ethical and environmentally friendly solutions on both ...
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environment, consumer, product, environmentally-friendly-product, ecolabel, environmental-responsibility, sustainability-marketing, social-responsibilty
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