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Content with label company+producer in REBEL WP4: Implementing the Green (See content from all spaces)
Related Labels: product, table, environmental-impact, strategies, consumer, stakeholder, sustainability, recycling, value-action-gap, environmental-responsibility, ethical-consumption, customer, business, environmentally-friendly-product, environmental-protection, ecolabel, environment, consumer-behaviour, development, more » ( - company, - producer )

Page: 6. Instrumental Sustainability Marketing or Sustainability Marketing Mix
operational level, the traditional tool has been the marketing mix, "the four Ps": Product, Place, Price and Promotion (e.g. in Peattie 2002, 230). The amount of Ps varies to some extent depending on the writer. Here, first these first four are discussed ...
Other labels: consumer, product, environmentally-friendly-product, ecolabel, sustainability-marketing, narrative-text, strategies, recycling
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