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Content with label customer+ecolabel in REBEL WP4: Implementing the Green (See content from all spaces)
Related Labels: table, environmental-impact, environmental-differentiation, stakeholder, company, recycling, sustainability, triple-p, business, environmentally-friendly-product, environmental-protection, environment, economic-responsibility, ethical, sustainability-strategy, blue-ocean-strategy, consumer-behaviour, natural-resources, dematerialization, more » ( - customer, - ecolabel )

Page: 6. Instrumental Sustainability Marketing or Sustainability Marketing Mix
operational level, the traditional tool has been the marketing mix, "the four Ps": Product, Place, Price and Promotion (e.g. in Peattie 2002, 230). The amount of Ps varies to some extent depending on the writer. Here, first these first four are discussed ...
Other labels: company, consumer, product, environmentally-friendly-product, sustainability-marketing, producer, narrative-text, strategies
Page: Sustainability Marketing
Objectives of this chapter is to help students to get a wider scope of the complexity of sustainability marketing. Main aims are how sustainability marketing differs from conventional business thinking and how it can be used to support  more ethical and environmentally friendly solutions on both ...
Other labels: environment, company, consumer, product, environmentally-friendly-product, environmental-responsibility, sustainability-marketing, social-responsibilty
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