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Content with label customer+ethical in REBEL WP4: Implementing the Green (See content from all spaces)
Related Labels: table, environmental-impact, environmental-differentiation, stakeholder, company, recycling, sustainability, triple-p, business, environmentally-friendly-product, ecolabel, environmental-protection, environment, economic-responsibility, sustainability-strategy, blue-ocean-strategy, consumer-behaviour, natural-resources, dematerialization, more » ( - customer, - ethical )

Page: 1. Conception of Sustainability Marketing
mentioned in the introduction, the aim of sustainability marketing is to integrate social and environmental aspects in every step and every action of the whole marketing process. The goal is not only to promote environmental friendly or ethical products and services but also to enhance environmental awareness of consumers and thus ...
Other labels: consumer, product, sustainability-marketing, marketing, diagram, narrative-text, strategies, environmentally-friendly
Page: 3. Consumer Behaviour
Consumer behaviour relates to issues concerning purchase, use and postuse (often described as endoflife products) of products. According to Belz (2005), marketing literature has been primarily concerned with the first stage, the process and act of purchasing, whereas in the case of ethical ...
Other labels: consumer, product, environmentally-friendly-product, end-of-life-product, sustainability-marketing, table, narrative-text, strategies
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