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Content with label customer+waste in REBEL WP4: Implementing the Green (See content from all spaces)
Related Labels: table, environmental-impact, environmental-differentiation, stakeholder, company, recycling, sustainability, triple-p, business, environmentally-friendly-product, ecolabel, environmental-protection, economic-responsibility, environment, ethical, sustainability-strategy, blue-ocean-strategy, consumer-behaviour, natural-resources, more » ( - customer, - waste )

Page: 6. Instrumental Sustainability Marketing or Sustainability Marketing Mix
operational level, the traditional tool has been the marketing mix, "the four Ps": Product, Place, Price and Promotion (e.g. in Peattie 2002, 230). The amount of Ps varies to some extent depending on the writer. Here, first these first four are discussed ...
Other labels: company, consumer, product, environmentally-friendly-product, ecolabel, sustainability-marketing, producer, narrative-text
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