Access Keys:
Skip to content (Access Key - 0)
Log in (Access Key - 5)

Content with label environmentally-friendly-product in REBEL WP4: Implementing the Green (See content from all spaces)
Related Labels: product, table, environmental-impact, strategies, consumer, stakeholder, company, recycling, sustainability, environmental-responsibility, ethical-consumption, value-action-gap, customer, business, ecolabel, environmental-protection, environment, ethical, producer, more »

Page: 3. Consumer Behaviour
Consumer behaviour relates to issues concerning purchase, use and postuse (often described as endoflife products) of products. According to Belz (2005), marketing literature has been primarily concerned with the first stage, the process and act of purchasing, whereas in the case of ethical ...
Other labels: consumer, product, end-of-life-product, sustainability-marketing, table, narrative-text, strategies, purchasing
Page: 6. Instrumental Sustainability Marketing or Sustainability Marketing Mix
operational level, the traditional tool has been the marketing mix, "the four Ps": Product, Place, Price and Promotion (e.g. in Peattie 2002, 230). The amount of Ps varies to some extent depending on the writer. Here, first these first four are discussed ...
Other labels: company, consumer, product, ecolabel, sustainability-marketing, producer, narrative-text, strategies
Page: Creating Value through Product Recovery
Creating value through product recovery the opportunities and challenges in reverse logistics \\   1 Introduction Growing concern regarding the environment has affected the companies in various different business sectors. It is a necessity to include the environmental perspective into the entire life ...
Other labels: lca, company, consumer, stakeholder, diagram, narrative-text, strategies, supply-chain
Page: Sustainability Marketing
Objectives of this chapter is to help students to get a wider scope of the complexity of sustainability marketing. Main aims are how sustainability marketing differs from conventional business thinking and how it can be used to support  more ethical and environmentally friendly solutions on both ...
Other labels: environment, company, consumer, product, ecolabel, environmental-responsibility, sustainability-marketing, social-responsibilty
Adaptavist Theme Builder (4.2.1) Powered by Atlassian Confluence 3.3.1, the Enterprise Wiki