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Content with label environmentally-friendly-product+table in REBEL WP4: Implementing the Green (See content from all spaces)
Related Labels: product, environmental-impact, strategies, consumer, stakeholder, company, recycling, sustainability, environmental-responsibility, ethical-consumption, value-action-gap, customer, business, ecolabel, environmental-protection, environment, ethical, producer, consumer-behaviour, more » ( - environmentally-friendly-product, - table )

Page: 3. Consumer Behaviour
Consumer behaviour relates to issues concerning purchase, use and postuse (often described as endoflife products) of products. According to Belz (2005), marketing literature has been primarily concerned with the first stage, the process and act of purchasing, whereas in the case of ethical ...
Other labels: consumer, product, end-of-life-product, sustainability-marketing, narrative-text, strategies, purchasing, recycling
Page: Sustainability Marketing
Objectives of this chapter is to help students to get a wider scope of the complexity of sustainability marketing. Main aims are how sustainability marketing differs from conventional business thinking and how it can be used to support  more ethical and environmentally friendly solutions on both ...
Other labels: environment, company, consumer, product, ecolabel, environmental-responsibility, sustainability-marketing, social-responsibilty
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