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Content with label life-cycle in REBEL WP4: Implementing the Green (See content from all spaces)
Related Labels: product, environmental-impact, strategies, consumer, stakeholder, recycling, company, sustainability, customer, business, environmentally-friendly-product, ecolabel, ethical, producer, consumer-behaviour, supply-chain, development, consumption, environmentally-friendly, more »

Page: 1. Conception of Sustainability Marketing
mentioned in the introduction, the aim of sustainability marketing is to integrate social and environmental aspects in every step and every action of the whole marketing process. The goal is not only to promote environmental friendly or ethical products and services but also to enhance environmental awareness of consumers and thus ...
Other labels: consumer, product, sustainability-marketing, marketing, diagram, narrative-text, strategies, environmentally-friendly
Page: 6. Instrumental Sustainability Marketing or Sustainability Marketing Mix
operational level, the traditional tool has been the marketing mix, "the four Ps": Product, Place, Price and Promotion (e.g. in Peattie 2002, 230). The amount of Ps varies to some extent depending on the writer. Here, first these first four are discussed ...
Other labels: company, consumer, product, environmentally-friendly-product, ecolabel, sustainability-marketing, producer, narrative-text
Page: Creating Value through Product Recovery
Creating value through product recovery the opportunities and challenges in reverse logistics \\   1 Introduction Growing concern regarding the environment has affected the companies in various different business sectors. It is a necessity to include the environmental perspective into the entire life ...
Other labels: lca, company, consumer, environmentally-friendly-product, stakeholder, diagram, narrative-text, strategies
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