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Content with label marketing in REBEL WP4: Implementing the Green (See content from all spaces)
Related Labels: product, table, environmental-impact, strategies, consumer, consumption, environmentally-friendly, company, sustainability, sustainable-development, ethical-consumption, environmental-responsibility, value-action-gap, customer, narrative-text, environmentally-friendly-product, social-responsibilty, diagram, environmental-protection, more »

Page: 1. Conception of Sustainability Marketing
mentioned in the introduction, the aim of sustainability marketing is to integrate social and environmental aspects in every step and every action of the whole marketing process. The goal is not only to promote environmental friendly or ethical products and services but also to enhance environmental awareness of consumers and thus ...
Other labels: consumer, product, sustainability-marketing, diagram, narrative-text, strategies, environmentally-friendly, customer
Page: Sustainability Marketing
Objectives of this chapter is to help students to get a wider scope of the complexity of sustainability marketing. Main aims are how sustainability marketing differs from conventional business thinking and how it can be used to support  more ethical and environmentally friendly solutions on both ...
Other labels: environment, company, consumer, product, environmentally-friendly-product, ecolabel, environmental-responsibility, sustainability-marketing
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