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Content with label producer in REBEL WP4: Implementing the Green (See content from all spaces)
Related Labels: product, environmental-impact, strategies, consumer, consumption, company, recycling, customer, narrative-text, environmentally-friendly-product, ecolabel, life-cycle, sustainability-marketing, waste, consumer-behaviour

Page: 6. Instrumental Sustainability Marketing or Sustainability Marketing Mix
operational level, the traditional tool has been the marketing mix, "the four Ps": Product, Place, Price and Promotion (e.g. in Peattie 2002, 230). The amount of Ps varies to some extent depending on the writer. Here, first these first four are discussed ...
Other labels: company, consumer, product, environmentally-friendly-product, ecolabel, sustainability-marketing, narrative-text, strategies
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