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Content with label producer+product+sustainability-marketing in REBEL WP4: Implementing the Green (See content from all spaces)
Related Labels: table, environmental-impact, strategies, consumer, stakeholder, company, recycling, sustainability, environmental-responsibility, ethical-consumption, value-action-gap, customer, environmentally-friendly-product, ecolabel, environmental-protection, environment, ethical, consumer-behaviour, supply-chain, more » ( - producer, - product, - sustainability-marketing )

Page: 6. Instrumental Sustainability Marketing or Sustainability Marketing Mix
operational level, the traditional tool has been the marketing mix, "the four Ps": Product, Place, Price and Promotion (e.g. in Peattie 2002, 230). The amount of Ps varies to some extent depending on the writer. Here, first these first four are discussed ...
Other labels: company, consumer, environmentally-friendly-product, ecolabel, narrative-text, strategies, recycling, customer
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