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Content with label producer+recycling in REBEL WP4: Implementing the Green (See content from all spaces)
Related Labels: product, table, environmental-impact, strategies, consumer, consumption, environmentally-friendly, company, value-action-gap, customer, narrative-text, environmentally-friendly-product, life-cycle, ecolabel, ethical, end-of-life-product, waste, sustainability-marketing, purchasing, more » ( - producer, - recycling )

Page: 6. Instrumental Sustainability Marketing or Sustainability Marketing Mix
operational level, the traditional tool has been the marketing mix, "the four Ps": Product, Place, Price and Promotion (e.g. in Peattie 2002, 230). The amount of Ps varies to some extent depending on the writer. Here, first these first four are discussed ...
Other labels: company, consumer, product, environmentally-friendly-product, ecolabel, sustainability-marketing, narrative-text, strategies
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