Access Keys:
Skip to content (Access Key - 0)
Log in (Access Key - 5)

Content with label recycling in REBEL WP4: Implementing the Green (See content from all spaces)
Related Labels: product, table, environmental-impact, strategies, consumer, consumption, environmentally-friendly, company, value-action-gap, customer, narrative-text, environmentally-friendly-product, ecolabel, life-cycle, ethical, end-of-life-product, producer, waste, sustainability-marketing, more »

Page: 3. Consumer Behaviour
Consumer behaviour relates to issues concerning purchase, use and postuse (often described as endoflife products) of products. According to Belz (2005), marketing literature has been primarily concerned with the first stage, the process and act of purchasing, whereas in the case of ethical ...
Other labels: consumer, product, environmentally-friendly-product, end-of-life-product, sustainability-marketing, table, narrative-text, strategies
Page: 6. Instrumental Sustainability Marketing or Sustainability Marketing Mix
operational level, the traditional tool has been the marketing mix, "the four Ps": Product, Place, Price and Promotion (e.g. in Peattie 2002, 230). The amount of Ps varies to some extent depending on the writer. Here, first these first four are discussed ...
Other labels: company, consumer, product, environmentally-friendly-product, ecolabel, sustainability-marketing, producer, narrative-text
Adaptavist Theme Builder (4.2.1) Powered by Atlassian Confluence 3.3.1, the Enterprise Wiki