Label: recycling

All content with label recycling.
Related Labels: product, table, environmental-impact, strategies, consumer, aluminium, eco-efficiency, company, sustainability, value-action-gap, service, customer, figure, environmentally-friendly-product, ecolabel, ethical, producer, consumer-behaviour, fuel, more »

Page: 3. Consumer Behaviour (REBEL WP4: Implementing the Green)
Consumer behaviour relates to issues concerning purchase, use and postuse (often described as endoflife products) of products. According to Belz (2005), marketing literature has been primarily concerned with the first stage, the process and act of purchasing, whereas in the case of ethical ...
Other labels: consumer, product, environmentally-friendly-product, end-of-life-product, sustainability-marketing, table, narrative-text, strategies
Page: 6. Instrumental Sustainability Marketing or Sustainability Marketing Mix (REBEL WP4: Implementing the Green)
operational level, the traditional tool has been the marketing mix, "the four Ps": Product, Place, Price and Promotion (e.g. in Peattie 2002, 230). The amount of Ps varies to some extent depending on the writer. Here, first these first four are discussed ...
Other labels: company, consumer, product, environmentally-friendly-product, ecolabel, sustainability-marketing, producer, narrative-text
Page: Life Cycle Thinking (REBEL WP6: Eco-Efficiency)
Adeline Maijala Helsinki University of technology, edited by Sakari Autio, LUAS \\ Life cycle of a product / service? \\ \\ Life Cycle thinking and studies focus normally on everyday products and services we are using eg. clothing, electronics, furniture ...
Other labels: aluminium, life-cycle-thinking, raw-materials, eco-efficiency, energy, life-cycle, environmental-impact, fuel