Label: strategies

All content with label strategies.
Related Labels: table, environmental-impact, environmental-differentiation, renewable-energy, stakeholder, recycling, company, sustainability, triple-p, customer, business, environmentally-friendly-product, ecolabel, environmental-protection, environment, economic-responsibility, ethical, sustainability-strategy, blue-ocean-strategy, more »

Page: 1. Conception of Sustainability Marketing (REBEL WP4: Implementing the Green)
mentioned in the introduction, the aim of sustainability marketing is to integrate social and environmental aspects in every step and every action of the whole marketing process. The goal is not only to promote environmental friendly or ethical products and services but also to enhance environmental awareness of consumers and thus ...
Other labels: consumer, product, sustainability-marketing, marketing, diagram, narrative-text, environmentally-friendly, customer
Page: 2. Ethical Consumption (REBEL WP4: Implementing the Green)
chapter we take first a quick look at the role of consumption in general. The focus is then shifted on ethical consumption and on current trends related to it. The Role of Consumption Perhaps because consumption is so close to us everybody and belongs so selfevidently in our every ...
Other labels: consumer, product, sustainability-marketing, ethical-consumption, table, narrative-text, purchasing, environmentally-friendly
Page: 3. Consumer Behaviour (REBEL WP4: Implementing the Green)
Consumer behaviour relates to issues concerning purchase, use and postuse (often described as endoflife products) of products. According to Belz (2005), marketing literature has been primarily concerned with the first stage, the process and act of purchasing, whereas in the case of ethical ...
Other labels: consumer, product, environmentally-friendly-product, end-of-life-product, sustainability-marketing, table, narrative-text, purchasing
Page: 4. Sustainability Marketing Values and Objectives (REBEL WP4: Implementing the Green)
context, normative sustainability marketing concerns, shortly, corporate commitments to sustainable development that companies want to express to their shareholders and/or to the public. Corporate responsibility visions and aims are usually written e.g. in the mission statement. Numbers of companies publish their formal principles and responsibility ...
Other labels: sustainability-marketing, narrative-text, sustainable-development
Page: 5. Sustainability Marketing Strategies (REBEL WP4: Implementing the Green)
we know, the marketing strategy of a company should reflect its corporate strategy and objectives, its vision, mission and values. It is influenced by the markets the company acts in as well as by the relationships that evolve between the company and its key stakeholders. The so called micro ...
Other labels: sustainability-marketing, narrative-text
Page: 6. Instrumental Sustainability Marketing or Sustainability Marketing Mix (REBEL WP4: Implementing the Green)
operational level, the traditional tool has been the marketing mix, "the four Ps": Product, Place, Price and Promotion (e.g. in Peattie 2002, 230). The amount of Ps varies to some extent depending on the writer. Here, first these first four are discussed ...
Other labels: company, consumer, product, environmentally-friendly-product, ecolabel, sustainability-marketing, producer, narrative-text
Page: 7. Sustainability Marketing Transformation (REBEL WP4: Implementing the Green)
last step in Belz and PeattieĀ“s conception of sustainability marketing (2009) can be called sustainability marketing transformation, or transformational aspects of sustainability marketing. It means that companies are really involved in responsible business and act actively to support sustainability. When ever possible ...
Other labels: sustainability-marketing, narrative-text
Page: Corporate Responsibility (REBEL WP4: Implementing the Green)
Objectives: The main objective of this chapter is to understand the contents and requirements of the three components of corporate responsibility: economic, environmental and social responsibility. The aim is also to see the interconnected role and impact of these components to the changing operative environment and stakeholder requirements of companies and businesses. Contents ...
Other labels: stakeholder, environmental-responsibility, economic-responsibility, narrative-text, triple-p, customer, corporate-responsibility, codes-of-conduct
Page: Corporate Sustainability Strategy (REBEL WP4: Implementing the Green)
Objectives: The main objective of this chapter is to provide students with wider scope of business strategies. The main focus here is, naturally, on sustainability strategies. The short introduction in the beginning focuses on the very basic global problems that influence corporate strategy planning as well as a kind ...
Other labels: end-of-life-product, sustainability-strategy, network-society, service, narrative-text, natural-resources, customer, corporate-responsibility
Page: Creating Value through Product Recovery (REBEL WP4: Implementing the Green)
Creating value through product recovery the opportunities and challenges in reverse logistics \\   1 Introduction Growing concern regarding the environment has affected the companies in various different business sectors. It is a necessity to include the environmental perspective into the entire life ...
Other labels: lca, company, consumer, environmentally-friendly-product, stakeholder, diagram, narrative-text, supply-chain